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Tuesday, January 23, 2018

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Cavender's Launches In-Store Promo to Support Special Olympics
Special Olympics Texas

June, 2016

For a second-straight year, Cavender’s has launched an in-store promotion, by which it will sell paper torches to symbolize its support for Special Olympics Texas (SOTX) athletes during the month of June. The paper torches are available for purchase at all 51 stores throughout the state for $1 at the checkout counter, and can be personalized with the buyer’s name or the name of a loved one they want to honor.


Funds raised will go toward providing quality sports competition for individuals with intellectual disabilities throughout Texas.


Over the last year, Cavender’s has come on as a generous supporter of SOTX. In 2015, the cowboy boots and western wear retailer piloted the same promotion in 28 of its Texas stores, raising $7,080 for SOTX athletes. Cavender’s hopes to raise $15,000 across all 51 of its Texas stores during the month of June for SOTX.


In addition, Cavender’s was the presenting sponsor for the 2016 statewide SOTX Equestrian Competition, which was held in May at the Brazos County Expo Center in Bryan for nearly 200 athletes.


“We are grateful for the dedicated support Cavender’s has given to our athletes and we look forward to a continued relationship with them,” said Rick Brown, Vice President of Resource Development for Special Olympics Texas. 



About Cavender’s

Today Cavender’s is distinguished within the industry as a western tradition with 50 stores spread across Texas and 21 more stores in Louisiana, Arkansas, Oklahoma, Missouri, Kansas, Colorado and New Mexico. Company founder, James Cavender, is still active and involved. He often can be heard in the halls of Cavender’s headquarters in Tyler, Texas. His wife Pat still decorates all new and remodeled stores. Her diligence and attention to detail helps ensure that customer’s experience the signature western style in each store. Eldest son, Joe Cavender serves as president of the company while operations and leasing are headed by Mike Cavender. All private-label apparel is developed by Clay Cavender who also serves as vice president of merchandising.  The Cavender’s credit their success to the dedication and loyalty of their associates.


About Special Olympics Texas
Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect.  SOTX provides continuing opportunities for more than 55,200 children and adults with intellectual disabilities throughout the Lone Star State to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship.  To learn more, visit or call 800.876.5646.  Engage with us on: Twitter @SOTexas;

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