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Wednesday, January 24, 2018

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Lynne T. Dean, CFRE, of San Antonio Co-authors Book on Nonprofit Strategic Planning
Lynne T. Dean CFRE

August, 2015

Lynne T. Dean, CFRE, and Linda Lysakowski, ACFRE, have just released a how-to guide on nonprofit strategic planning entitled, Nonprofit Strategic Planning: Develop a Plan that Will Actually Be Used. The book is published by CharityChannel Press and is part of the In the Trenches series of books specifically for nonprofit organizations.

Ms. Dean is managing associate and chief strategist of Dean and Associates and director of institutional advancement at Northwest Vista College. She also contributed four articles in the book, You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community, also published by CharityChannel. 

The book takes readers through the step-by-step process of strategic planning for nonprofits and provides valuable strategies, tips, templates, case studies and much more.  In the forward, Dennis Noll, chief executive officer of the San Antonio Area Foundation, writes that the book, “gives an agency the tools they need to create robust strategic road map to guide their everyday decision-making and long-term strategy.”

He particularly cites the authors’ use of a series of “big questions”. The questions from the authors cover everything from the planning process to the questions which must be reflected upon to understand an agency’s core values. 

“I found the questions a vital part of their work because, when used properly, their questions will enable staffs and boards to begin the critical conversations from which a proper strategic plan will emerge,” Noll says in the foreword of the book. 

The book sells for $39.95 and may be ordered through the following link:

Ms. Dean has over 20 years experience in nonprofit services and has planned and implemented successful fundraising initiatives with an array of charitable organizations both as a staff member and consultant. She provides consultation, conducts workshops and writes informative articles for newsletters and publications in the areas of philanthropic planning, fundraising, board development, strategic planning, marketing, and leadership development. She also serves as director of institutional advancement for Northwest Vista College, one of the Alamo Colleges.

Dean and Associates is a full service consulting company headquartered in central Texas.  The firm provides counsel to non-profit organizations in the areas of strategic and campaign planning and execution, major gifts, planned giving, board development, board and volunteer training, marketing and community relations, transition planning and general development.

Ms. Lysakowski is one of just one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. As a graduate of the Association of Fundraising Professional’s Faculty Training Academy, she is a Master Teacher. Linda is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Raise More Money from Your Business Community; Raise More Money from Your Business Community—The Workbook; Fundraising for the GENIUS; a contributing author to The Fundraising Feasibility Study—It’s Not About the Money; coeditor of YOU and Your Nonprofit; and co-author of The Essential Nonprofit Fundraising Handbook; The New Donor; and The Leaky Bucket: What’s Wrong With Your Fundraising…And How You Can Fix It.    

Lynne’s comments:

“I could not have asked for a better co-author. Linda is the ultimate professional and yet she has a sense of humor that makes writing with her a joyful, special experience. It really is because of her that we wrote this book together and for that, I am truly grateful.”

“Several have asked me the secrets to writing a book. You have to be determined—that’s the most important key. Writing a book was on my bucket list, so that really helped limit distractions. And, you have to set aside time to write and find a special place that is comfortable and inspiring to write. Then, just write.”

About Lynne T. Dean

Lynne began her career as a journalist and served as reporter and editor for a number of magazines and newspapers. After her stint in journalism and public relations, she switched to the nonprofit world and has been working in development for more than twenty years. She has worked for a museum, college, botanical center, and hospital and currently serves as Director of Institutional Advancement at Northwest Vista College, one of the Alamo Colleges in San Antonio, Texas.

She has also worked as a capital campaign consultant for CCS and Custom Development Solutions before starting her own firm in 2006. Lynne was a key part of the More than Houses campaign, which raised more than six hundred million dollars for Habitat for Humanity International.  In addition to her work with Habitat affiliates in Dallas, Denver and Spokane, she has conducted successful fundraising activities and campaigns raising more than $20,000,000 for nonprofits in healthcare, human services, education, and arts and culture.

Lynne received the CFRE designation, a level of recognition obtained by completing training and testing and exhibiting high levels of professionalism and talent in the field.  She earned a Bachelor's Degree in Psychology from the University of Texas at Austin and has also completed special studies in journalism. In addition to her full-time position, she continues her consulting practice and also provides training and coaching.

She is a contributing author of You and Your Nonprofit: Practical Advice from the CharityChannel Professional Community and an article contributor for CharityChannel. Lynne also serves as an editor for CharityChannel Press and For the Genius Press.

She is immediate past president of the Partnership for Philanthropic Planning San Antonio Chapter and has served on the AFP External Communications Committee and the American Alliance of Museums Development and Membership Standing Committee Executive Board. She serves as CFRE Chair and Employment Opportunities Chair for the AFP San Antonio chapter. 


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