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Donor Stewardship Increases Retention free whitepaper
Rick Christ

July, 2011

Amergent I-Fund

Donor Stewardship Increases Retention – free whitepaper

by Rick Christ
Donor retention in every channel has become paramount. Keeping a current donor active for another year is less expensive than acquiring a new donor. And, it’s more rewarding.

Growing your list – or just replacing those donors that have fallen on tough times – is becoming a big challenge. And at some organizations, acquisition programs are being paired back. While we feel that cutting acquisition is a mistake, we also understand that you often can’t control that budget Donor Stewardship: Making virtual Friends for Lifedecision.

So, how do you get more of your current donors to re-invest in your mission each year?

One secret to gaining and keeping multi-channel donors → good donor stewardship in every channel.

Amergent analyzed millions of gifts to nonprofit organizations and discovered consistently improved results from effective multi-channel stewardship.

In the recently published white paper, Donor Stewardship: Making Virtual Friends for Life, we’ve documented some our findings. They include: 
  • Donors who make a 2nd gift in their first year are twice as likely to renew.
  • Direct mail donors who have trusted you with an email address have an average donor value that can be 150% higher than similar donors who have not.
  • Online donors deserve your time and attention… and your direct mail.
Download this free resource and learn ways to increase your donor retention rates.


NEDMA Awards

In June, Amergent won 14 NEDMA Awards for Creative Excellence. Many of those campaigns were designed specifically to increase retention. Take a minute to review the winners.

About i-fund News

Amergent's i-fund News is a twice monthly newsletter containing best practices, case studies and the latest trends for nonprofit integrated fundraising.


Upcoming Events

July 20-22, 2011
Bridge to Integrated Marketing & Fundraising Conference
National Harbor, MD

 July 21-27, 2011    
Feeding America - Mobilizing
the Public
Chicago, IL


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